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Popsop.ru. Дизайн упаковки. Дизайн бренда “The Spirit of Paris’ on cans of Kronenbourg 1664: the new art collection


In November and December this year "Baltika Breweries", the Russian company of Carlsberg Group, will represent the new exclusive design for Kronenbourg 1664 beer can. The project was created in collaboration with Leo Burnett Moscow.

It will feature the photo of the night Paris with Eiffel Tower view taken by the renowned French photo artist Seb Janiak.

kronenbourg-1664_seb-janiak

Those photo-like illustrations were printed on the cans using Rexam's printing technique Illustration Impact.

The lazer engraving technique on aluminium surface of the can allows the photo look as realistic as the illustrations in a glossy magazine.

kronenbourg-1664_michel_setboun

The first collection of 'The Spirit of Paris on cans of Kronenbourg 1664' were launched in February this year and represented in Moscow at the art exhibition by Michel Setboun as a part of the 'Year of France in Russia'.

The beautiful photo of Paris taken by Setboun was used for the first limited edition of the French art series.

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