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Popsop.ru. Дизайн упаковки. Дизайн бренда Kraft Foods helps people in need


On October 5 Kraft Foods started its global social campaign called "Make a Delicious Difference Week." During this week more than 10 000 company's employees in 33 countries will be helping those who are in need. By Kraft Foods' estimates, around 500 000 people will benefit from this effort.

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The number of volunteers mobilized by the "Make a Delicious Difference Week" campaign exceeds the result of previous efforts by six times. They all want to make their own contribution to fighting hunger and promoting healthy lifestyle.

As an example in Bentonville and Rogers the company is teaming up with the American Diabetes Association, Boys & Girls Club, Habitat for Humanity, Meals on Wheels, Northwest Arkansas Children's Shelter and NWA Food Bank to feed and clothe the needy and build homes for homeless families.

via PR Newswire

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