| ← Октябрь 2009 → | ||||||
|
11
|
||||||
|---|---|---|---|---|---|---|
|
24
|
25
|
|||||
|
31
|
||||||
За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда Brandhouse Design: Studio spotlight
UK brand and design agency Brandhouse practices the approach of 'Emotional Competitive Advantage' the sense that if consumers choose or use a particular brand it will give them distinct emotional benefits that they could not get elsewhere or from rival brands. Brandhouse experts use strategy (insight, positioning, innovation) and creativity (design, digital, communications) to deliver Emotional Competitive Advantage and commercial success to clients like; Bacardi-Martini, Britvic, Comic Relief, Coors, M&S, Mars, the Ethiopian Government and Unilever. Here is a short spotlight on the featured projects by Brandhouse in packaging design: BLOCKHEAD The insight: There was a gap in the market there was no durable practical sun care brand for extreme sports enthusiasts. They wanted a no-mess structurally strong sun care range. The result: a new brand centred around a core message: Essential skin apparel. We designed an innovative PVC structure with a revolutionary locking cap to ensure no amount of grinds, flips and wipeouts would result in breakage or spillage. To make people feel: By buying Blockhead I feel a sense of tribal self-expression. Blockheads part of the extreme scene. We helped achieve listings in the major extreme sports outlets and Tesco with no other marketing support.
CHATEAU ROUGE The insight: Todays discerning foodies are as interested in where a product comes from and how it is sourced as they are in the quality of the product. The result: a brand identity and range architecture that speaks the language of luxury goods, rather than super premium tea, using the legendary Parisian Chateau as our inspiration. The provenance of the teas are made explicit in the design. To make people feel: By choosing Chateau Rouge I feel a greater sense of discernment than if I buy regular tea, I love discovering the finer things of life. They look great on my shelf too! We helped achieve (product launch Q1 2009).
FRUIT SHOOT The insight: In a world in which they are constantly protected and controlled, young children exercise their freedom and autonomy by personalising the things over which they have control. The result: a new brand identity about detailed, intricate and multi-layered customization. The outer pack reassures mum while the bottle label is designed to look cool in a kids lunch box. To make mums feel: By Buying Fruit Shoot I feel a greater sense of contentment in the product than if I bought a competitors brand. My kids love Fruit Shoot AND I feel good about giving it to them. To make kids feel: I like Fruit Shoot cos its MY drink, and it looks and tastes just the way I like it. We helped achieve (product launched Q1 09).
PRETTY POLLY The insight: Fashions change but the reasons for those fashions endure. The rsult: Pretty Polly was repositioned from hosiery experts to Leg Experts and brought this to life creatively. It was an idea that drove the brand in all marketing and communications activities. To make people feel: By using Pretty Pollys cosmetics for legs I feel a sense of sexy, exuberant joie de vivre I dont get from other brands. We helped achieve listings in Boots, and the main drapery and grocery retailers.
Здесь можно оставить свои комментарии. Выпуск подготовленплагином wordpress для subscribe.ru |
| В избранное | ||
