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Popsop.ru. Дизайн упаковки. Дизайн бренда OK Soda: when branding failes

OK Soda could be regarded one of the most bizarre yet unsuccessful brand launches made by Coca-Cola company in its history. The packaging design, branding and ad campaign were created in 1993 in collaboration with Wieden & Kennedy ad agency (Portland, Oregon. The cans were illustrated with grim-looking comic figures, accompanied by a non-traditional advertising campaign. Besides unclear brand message, the taste of new product was not admired by consumers. Coke even went so far as to create an OK Manife...

2009-08-28 03:04:26 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда ‘Nun-Chucks’ chips for real ninja

The packaging and branding for 'Nun-Chucks' chips were created by the Russsian designer Alexey Zimnikov as a concept. Great designer's solution of forms, style and colors. Only for real ninja. Other works available at http://zimnikov.com / Здесь можно оставить свои комментарии . Выпуск подготовлен плагином wordpress для subscribe.ru ...

2009-08-28 03:03:50 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Guerlain shows Slavic Beauty with Natalia Vodianova

The French perfume and cosmetics brand Guerlain , owned by luxury 'empire' LVMH , has represented the new range of make up - Beaute Slave (Slavic Beauty) Auntumn/Fall 2009. Inspired by slavic beauty and clear Russian soul, the collection is represented by the famouse Russian supermodel Natalia Vodianova . The packaging of eye shadows, lipstick and blush with ethnic ornaments was designed by Oliver Echaudemaison . www.popsop.com Здесь можно оставить свои комментарии . Выпуск подготовлен плагином wordpress д...

2009-08-28 03:03:18 + Комментировать