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Popsop.ru. Дизайн упаковки. Дизайн бренда Menos es Mas: optimistic and environmently friendly drinks


NY-based illustrator Andrew Bannecker and Saffron Brand Consultants, branding agency founded by legendary Wally Olins, created the identity and packaging design of a new drink for Coca-Cola Spain - Menos es Mas.

This environmently friendly little drinks is about optimism and joy. Just like this concentrate can make liters of refreshment from a small drop, Saffron Brand Consultants can transform birds into elephants (as the drink takes up less space and produces less waste).

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