← Август 2009 → | ||||||
9
|
||||||
---|---|---|---|---|---|---|
16
|
||||||
22
|
23
|
|||||
29
|
||||||
За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда Gatorade’s redesign didn’t boost sales
According to Gatorade's report its sales in the second quarter have been down to 6 percent despite the recent redesign and marketing "G" campaign. As a result, Catorade's market share in its category has fallen to 75 , down from nearly 80% a year ago. As PepsiCo's CEO Indra Nooyi explains, that sales decrease caused by casual Gatorade drinkers who were not sportsmen and were buying the drink simply for the taste. Sports drinks category in general lost in sales as most of casual consumers switched to other ...
Popsop.ru. Дизайн упаковки. Дизайн бренда SABMiller builds research brewery in the UK
SABMiller , one of the world's leading brewers, announced the commissioning of a GBP 2 million global brewing research facility that will push the boundaries of conventional brewing technology. The ground-breaking pilot brewery will be built within Nottingham University's School of Biosciences , with the purpose of focusing on new technologies and processes that will enhance beer quality and shelf life, whilst improving the sustainability of brewing. Graham Mackay, CEO at SABMiller group The research will ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Chivas Regal launched new global website
Chivas Brothers , the whisky division of Pernod Ricard , has recently launched a new global website www.chivas.com. It is to be the main interactive platform of its ongoing communication campaign Live with Chivalry and allows to maintain local online activities in different regions. While coinciding with the core idea of Live with Chivalry campaign, the new internet resource encourages Chivas consumers to join the Chivalry movement and complete registration. Simone Berley, global marketing director at Chiv...