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Popsop.ru. Дизайн упаковки. Дизайн бренда Unilever products qualify for Smart Choices Program

As we wrote earlier, Kraft Foods has recently anounced the introduction of Smart Choices labeling system for kids' products. Another world's largest food producer Unilever plans that several of its iconic food and beverage brands have qualified for the Smart Choices Program. Qualifying products will carry the Smart Choices Program check mark logo and accompanying calorie information to guide consumers in making smarter food and beverage choices within product categories. Labeled Unilever products will be o...

2009-08-15 00:52:06 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Abba range redesigned by Landor Associates

Landor Associates redesigned the classic Sweedish seafood brand Abba. The task was to reinvigorate the brands identity and packaging while respecting the heritage and equity built over more than 160 years. Landor repositioned Abba from a brand used only on infrequent festive occasions to one available for spontaneous everyday eating. Simultaneously, Landor modernized the brand's look while maintaining the positive Swedish associations inherent in the brands heritage and equity. The new design builds on Abb...

2009-08-15 00:28:05 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда McDonald’s will sponsor London 2012 Olympics

As Financial Times reports, McDonald's may become the official branded food outlet at the London 2012 Olympic Games . This means other brands of small local providers will not be represented on the territory of Olympic Park. This plan was actively critisized by public, especially taking into account the new governmental food strategy 'Healthier Food Mark, encouraging restaurants to highlight calories counts. McDonalds said it had been involved with the Olympics for 40 years. The fast food chain said it was...

2009-08-15 00:22:16 + Комментировать