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Popsop.ru. Дизайн упаковки. Дизайн бренда Mayday designed packaging for a new Clearspring’s pasta range


Mayday has created the packaging for Clearsprings new range of organic Italian pasta. The client tasked the agency to design distinctive and modern packaging that would sit well with the rest of the Clearspring products

, according to the chairman of Clearspring, Christopher Dawson.

mayday_organic_pasta

While Clearspring specialises in importing Japanese foods,the designers chose Japanese-inspired style for the packaging.

The packaging group says it has used high-quality blue-and-bronze board for the packaging, embossed with pasta shapes to reflect its contents. The packets display windows also match these shapes.

A trade advertising campaign for the pasta will be launched this week.

via www.designweek.co.uk

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