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Popsop.ru. Дизайн упаковки. Дизайн бренда Pearlfisher creates brand identity for new Ubershot energy drink

Pearlfisher has created the brand identity for new energy shot Ubershot launching in the UK later this month from newly established Uber Drinks Ltd. Ubershot is positioned to deliver energy for life with no lows and is looking to shake up the energy category by changing perceptions of what an energy drink can offer and how it looks. The brand strategy for this new launch was a close collaboration between Pearlfisher and Rene Hess of Marketfocus Consulting. Ubershot targets an audience of hard working young...

2009-09-30 08:49:37 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Nanny State - 1,1% beer from BrewDog

UK brewery BrewDog launched a 1,1% beer called Nanny State . It is a direct response to Scottish Parliament and Portman Group, who have both made official movements to ban the sale of another product from BrewDog - Tokyo , which is the UK's strongest beer at 18,2% ABV. So with help of Nanny State beer James Watt and Martin Dickie (founders of BrewDog) wanted to show that ABV is not the point of BrewDog's products - they just want to make the highest quality handcrafted ales. "Anyone who knows BrewDog, know...

2009-09-30 08:49:28 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда New flavors of Sobieski vodka

Imperial Brands, Inc. (subsidiary of Belvedere S.A) announced the launch of Sobieski Cytron and Sobieski Vanilia for US market. These new products - Sobieski Cytron and Sobieski Vanilla - are authentic Polish vodkas made from the finest Dankowski Rye with natural vanilla and citrus flavor, the Imperial Brands representatives said. фото с Facebook.com "Recognizing the public and industry's demand for flavored vodka, we selected two celebrated, yet pure and savory extensions. We are delighted to add Cytron a...

2009-09-30 08:49:17 + Комментировать