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За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда Spring Design Partners has redesigned Kraft Natural Cheese
Spring Design Partners' Insight Research uncovered an opportunity to change consumer perceptions through the positive, nostalgic memories and real experiences consumers associate with the Kraft brand. By leveraging classic Kraft equities and showcasing fresh off the block natural cheese that is cared for by people, not machines, we rejuvenated a timeless brand. The agency extended and adapted the design to approximately 150+ SKUs across 15 different cheese formats including chunks, crumbles, and snacking c...
Popsop.ru. Дизайн упаковки. Дизайн бренда Marlboro launched new brand Bright Leaf - specially in UK
Philip Morris has launched a new cigarrete brand Bright Leaf under its Marlboro range in a bid to compete in the mid-priced market. The Benson & Hedges Silver is supposed to its main rival in this category. The launch will be the first new cigarette brand in two years, created specially for the UK market. It will be available from the 1st September at RRP of GBP 5.39 for a 20-pack and GBP.75 for a pack of 10. Marlboro Bright Leaf has been developed to be different in taste, in price and in packaging. T...
Popsop.ru. Дизайн упаковки. Дизайн бренда Beck’s represented ‘Music Inspired’ labels by LadyHawke and Hard-Fi
As we wrote previously on Popsop , this July Beck's invited the British musicians LadyHawke (aka Pip Brown) and Hard-Fi to design the limited edition labels, as a part of an annual "Music Inspired Art" campaign. Finnaly, the brand unveiled four different designs created by musicians, which will appear on 16 million of 275 ml bottles. Beck's art label series will be available from September in both on- and off-trade channels. This is the first time Beck's partners with musicians to create labels following p...