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Popsop.ru. Дизайн упаковки. Дизайн бренда Procter & Gamble creates an online community for ’savvy moms’


Procter & Gamble has created the new online community for young and 'savvy' English speaking moms and housewifes. The aim of this website is to promote in an entertaining way the main P&G's brands

like Fairy, Olay, Febreze, Gillette Venus and Pantene without any mention of the company itself.

Supersavvyme.com includes special authors articles, blogs, a forum and online product offers and reviews.

pg_supersavvyme

Alex Lloyd Davies, associate marketing director at P&G, said: "Our research identified the decline of the yummy mummy' and the subsequent rise of the savvy mummy' as a major societal trend."

The same web resources will be launched soon in French, German and Italian.

www.marketingmagazine.co.uk

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