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Popsop.ru. Дизайн упаковки. Дизайн бренда McDonalds changes the logo to ‘green’

As Agency France Presse reports, after the eco-summit, which took place recently in Copenhagen, McDonalds Germany decided to make a first `real' step to `sustainable and eco-friendly' positioning. The idea was so simple and exciting - they literally changed the background of an iconic arched logo from red to green. Since that moment, all new and refitted restaurants will use the updated identity, which is supposed to `respect the environment, McDonalds Germany vice-president Holger Beeck said. Let's admit,...

2009-11-24 13:04:08 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда McDonalds changes the logo to ‘green’

As Agency France Presse reports, after the eco-summit, which took place recently in Copenhagen, McDonalds Germany decided to make a first `real' step to `sustainable and eco-friendly' positioning. The idea was so simple and exciting - they literally changed the background of an iconic arched logo from red to green. Since that moment, all new and refitted restaurants will use the updated identity, which is supposed to `respect the environment, McDonalds Germany vice-president Holger Beeck said. Let's admit,...

2009-11-24 13:04:08 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Carlsberg Presents Female Eve Drink to the UK

Carlsberg is going to treat UK women with is newly-launched product called Eve . It is a light alcohol drink with only 3.1% abv with only 123 calories in each 250ml bottle. It is produced in two flavours, the usual one and the fruit one. The brand is going to reach the major sector of the alcohol market. With women consuming 40% of spirits and 25% of beer, the market share of the brand is going to be huge even if it wins only some part of the sector. The convenient size if the bottle is not going to be cha...

2009-11-24 08:55:56 + Комментировать