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Popsop.ru. Дизайн упаковки. Дизайн бренда SABMiller: Refreshing Look for Castle Lite

In October SABMiller festively introduced the new look of Castle Lite . This brand holds a No.1 position in the South African premium beer segment. Claessens Cartils developed an evolutionary redesign with the main challenge to increase the premium feel and to position Castle Lite more independently from its mother brand Castle Lager. The new packaging underlines the new brand positioning of COLD REFRESHMENT, especially by means of a snow-castle symbol which changes colour when the perfect drinking tempera...

2009-11-06 16:33:07 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Lays Make Every Woman a Queen

The producer of Lays has developed a new concept for promoting its potato chips Lay's Sensation in Russia. The brand (which belongs to PepsiCo ) gives every lady an opportunity to fell like a queen, with the chips, of course. The campaign of the elite chips is targeting at women and is promoting variously flavoured chips among the visitors of www.layssensations.ru . The brand is surethat every lady is a queen and is worth being served the most exquisite and non-conventional dishes cooked by the best chiefs...

2009-11-06 07:59:54 + Комментировать