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Popsop.ru. Дизайн упаковки. Дизайн бренда Evian Roller Babies Spot Recognized by the Guinness Book of Records

Recently brandrepublic.com reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now - even more, for sure. Let's remind, that the spot was a part of new Evian campaign, which unveiled a new refined concept of the brand - `Live young. Both i...

2009-11-19 09:17:46 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Therapy Vineyards: Test Your Mind

The Brandever creative agency has developed a great design for Naramalta Benchs Therapy Vineyards . To make the bottles really unforgettable and luring, the designers put these famous Rorschach inkblots which are used in psychiatry when the patients problem is being determined. To promote a product by drawing parallels between it and mind problems is a very risky thing, but this time it does work. The Therapy Vineyards are located in the vineyards and mountains of the Naramata Bench in Canada. The premium ...

2009-11-19 09:03:20 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Dells Takes Organic Packaging

Dell wants to follow the most recognizable global brands and goes green as well. Now the well-known computer company puts its products into packs made of bamboo, which can then be easily recycled. The era of plastic bags seems to be over soon. The new strategy is going to save more than $8 million for the company. Over the next four years it will help eliminate approx. 20 million pounds of packaging material. The new organic packaging is rather cheap as bamboo grows fast, and the wood is strong and firm, s...

2009-11-19 08:56:54 + Комментировать