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Popsop.ru. Дизайн упаковки. Дизайн бренда Tuborg Julebryg: Happy New Beer!


The blue and white advertisement is a long-standing winter tradition for Tuborg. The idea of giving the cans and bottles these two colors originated from a famous animated beer commercial with Santa Claus in blue clothing, which was launched in 1980 and had a great success. The TV-ad turned to be so extremely popular that for Christmas 1981 the company devised the special Tuborg Julebryg (Tuborg Christmas Brew), a bottom-fermented, wiener beer brewed on lager, mnchener and caramel malt with tasty English liquorice. It is a seasonal beer, which is present on the market for only 6 weeks every year and proves to be one of the best selling beers of the brand.

International bottle

International bottle


tuborg_christmas_beer_international_can

International can


tuborg_julebryg_danish_bottle

Danish bottle

The campaign traditionally launches on J-day, the first Friday of November. In Denmark this long anticipated day has almost a nation holiday status, as since morning Carlsberg employees drive from one bar and caf to another and give out dark-golden free beer with a fresh aroma of caramel, grain, liquorice and blackcurrant to everyone older than 21. Christmas and the New Year are coming, so its high time to celebrate!

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