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Popsop.ru. Дизайн упаковки. Дизайн бренда Lays Make Every Woman a Queen


The producer of Lays has developed a new concept for promoting its potato chips Lay’s Sensation in Russia. The brand (which belongs to PepsiCo) gives every lady an opportunity to fell like a queen, with the chips, of course.

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The campaign of the elite chips is targeting at women and is promoting variously flavoured chips among the visitors of www.layssensations.ru. The brand is surethat every lady is a queen and is worth being served the most exquisite and non-conventional dishes cooked by the best chiefs around the globe. The website has an interactive test titled What kind of Queen am I?, an on-line feature for trying on one of the queens outfits and several exclusive recipes.

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With the help of the ad campaign the brand is trying to attract young middle and upper-class women from big cities, who enjoy reading glossy magazines and shop at luxury stores.

www.popsop.com

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