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Issue 22
Деловой английский без отрыва от дел!
ЧТО НОВОГО? /WHAT’S NEW?/Charitable Projects: Actual, Targeted and Model - 02 June 2009.We are witnessing one of the most interesting periods in the development of charity and corporate social responsibility in Russia. Russian business so far has quite a short history and relatively modest experience in charity practice. Add to that the specific national attitude towards charity in general and you'll see that charity is not a clear-cut matter. This makes the process of sharing ideas, models and technologies in charity, emerged and being developed in modern Russia since market economy rise, especially interesting. Concept of charity as one of the spheres of corporate practice is developing along with the business itself. Each company understands the meaning of charity and corporate social responsibility and sponsorship in its specific way. Here is our understanding. By social responsibility we mean an irreproachable attitude towards business, consumer, society and employees. We see it as our obligation to develop our business, to be a responsible taxpayer, to provide adequate working conditions and development opportunities for our employees. We understand our social responsibility as immaculate compliance with product quality standards, providing correct product information to the consumers, responsible use of resources and respectful attitude towards values of the country we work in. (continued) Vocabularycharitable - благотворительный actual - существующий; то, что существует сейчас targeted - то, на что (что-то) нацелено model – образцовый; то, что является моделью witness – видеть, быть свидетелем charity - благотворительность corporate social responsibility - ответственность компании перед обществом so far - до сих пор quite - довольно modest - скромный practice - осуществление (на практике) attitude - отношение clear-cut - чёткий, ясный model - модель, шаблон emerge - появляться, возникать develop - развиваться rise - повышение, подъём along with - вместе sponsorship - спонсорство irreproachable - безукоризненный towards - к, по отношению к consumer - потребитель obligation - обязанность immaculate - незапятнанный, безупречный compliance - соответствие quality - качество responsible - ответственный ОБЩЕНИЕ /COMMUNICATION/Have you got a new job?Jessica: Hello, Nancy. I haven't seen you for ages. How have you been? Nancy: Hi, Jess. Frankly speaking, not so great. J: Why, what happened? You do look tired, is anything wrong? N: I say, the main problem's that I have to get up really early nowdays. You knoow, I am not an early riser at all. J: Yes, I certainly remember that. N: Waking up to an alarm clock every morning does not make me very happy. J: I bet. Why such a change? Have you got a new job? N: No, that's not it. It's just that my boss asked me to start my office hours an hour earlier this month. I am really looking forward to it coming to an end. J: Cheer up, dear. You only have a few days to go. ВАРИАЦИИ НА ТЕМУ /MANY AND VARIOUS/Different Types of Customercustomer - a person or organization that buys goods or services from a shop or company. (заказчик, покупатель) client – someone who pays for services or advice from a professional person or organization. (клиент) consumer – someone who buys goods or services for their own use. (потребитель) clientele - a rather formal word for describing all the people who use the services of a shop, company, etc. (клиентура) patron - someone who regularly uses a particular shop, restaurant, hotel etc. (постоянный покупатель, клиентпокровитель, патрон) subscriber – someone who pays money regularly to have a newspaper or magazine sent to them, or to receive a cable or satellite TV or telephone services. (подписчик, абонент) end-consumer - a word used to talk about the person who buys and uses a product that is sold in a shop, or on the Internet etc. (конечный потребитель) ТАЙНЫЙ СМЫСЛ /OBSCURE MEANING/EBIT : earnings before interest and tax EBITDA : earnings before interest, tax, depreciation and amortization ECB : european central bank EDI : electronic data interchange EDP : electronic data processing Хотите посвятить несколько часов английскому языку? Приходите в субботу 06 июня в наш английский клуб! Хотите говорить, говорить,
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