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Popsop.ru. Дизайн упаковки. Дизайн бренда Twix Twists Faces to Have a Sweet Pause


The Twix caramel chocolate bar is continuing to add videos to its pause portfolio. The humorous and clear Crooked Face sport became a great addition to the range of the videos from the campaign. The commercial was made by the AlmapBBDO agency, Brazil.

twix_crooked_face

Here is the plot: a young guy with a great twist in his face has a romantic date with his girlfriend. They go to see a movie, have a nice walk, head to the beach and eat a chocolate bar. When this comes to an end, he returns to the boxing ring and continues the fight. The tagline of the spot is Invent a pause. Open a Twix.

The creators employed a nice allegory of the pause sign, placing two chocolate sticks in the parallel position.

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