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Popsop.ru. Дизайн упаковки. Дизайн бренда Hershey Is Blissing Women


The Hershey Co. wants its Bliss White Chocolate with a Meltaway Center brand to become really recognizable among woman, the targeted audience, so the company has started an on-line writing contest with stunning prizes to be won. “Share the Bliss” essay contest is providing women with a great opportunity to get a 16.5-carat diamond necklace.

bliss_essey_contest

There are several periods, and the winner of each of them will be asked to write about their experience with the necklace in a blog on Hershey’s Bliss Chocolate Web site, and to help choose the next owner of the sparkling prize. This helps to connect women nationwide and spread the Bliss movement. The first contest voting started on August 25 and the campaign finishes on December 24 this year. The brand is encouraging women to submit their life stories and tell why they want to get the diamond necklace from the Bliss line.

Hershey Bliss White Chocolate with a Meltaway Center, which became the key product of the project, will come to stores in December.

www.popsop.com

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