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Popsop.ru. Дизайн упаковки. Дизайн бренда Japan Tobacco International launches the new cigarretes line under Sobranie brand


JTI has recently launched the new line of cigarettes under Sobranie brand. It was first represented at a special event Sobranie Millionaire Fair 2009, and at the end of November appeared at retail outlets across Russia.

Sobranie_copy_01

The new line is represented on the Russian market in 3 styles: Sobranie Black, Sobranie Blue and Sobranie Gold.The packaging shape and graphics were designed with a special creative approach. Organomic octahedral shape, elegant style and embossed surface are to highlight the premium modern positioning.

The new line has a perfect taste due to the craftsmanship of the Sobranie blending specialists, who use the high quality tobacco and due to the air-coal filter. The new cigarrete line are produced in Moscow facilities of JTI company.The visual style of the new Sobranie was created by London based office of the international branding agency The Brand Union. And one of the most famouse photographers Michel Comte was invited to take part in preparation of the ad campaign for new Sobranie.

Sobranie_PACK_BLACK_DET copy

sobranie_PACK_BLUE_DET copy

sobranie_PACK_GOLD_DET copy

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iential, creative and offering variety.

Most food brands are starting to offer the consumer the chance to get creative and interact with the product. But, what many are failing to realise is that this also presents a ready-made opportunity for brands to mirror the creativity of the product through the packaging design. Taste starts with sight and so start dialling up on and designing – that taste experience.

By Jonathan Ford, Creative Partner Pearlfisher

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