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Popsop.ru. Дизайн упаковки. Дизайн бренда Organic Food in Sustainable Packaging


The dairy and cheese producers of organic food could only dream of such packaging. But most of dreams eventually come true, if they are good, of course. Lindsay Perkins has devised a lovely packaging for country products, which underline their simplicity and pure taste. The concept was inspired by a small farm in rural Maine.

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The idea was to create sustainable and label free packaging for organic food. For example, the paper used for the menu is 100% recycled and biodegradable, being made of grass seeds. It can grow on the over sometime and give life to new plants, which could feed other vegetarian animals. The label-free milk jugs have all information about the product printed on the glass, and can be refilled and reused with fresh product.

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The packaging is nearly the same for each product of the lines. The idea is that the food from organic farms do not vary greatly, so why should the wrapping and bottles be different?

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are talking about, not Yeo Valley. Not only does it smack of greenwashing, it is a shockingly bad execution. If you are going to mess with one of the world’s most valuable identities, for heaven’s sake do it well. Or better yet, don’t do it all.

By Martin Grimer, Executive Creative Director at Blue Marlin

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