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What to expect from Tuesday's Apple event


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ЧТО НОВОГО? /WHAT’S NEW?/

What to expect from Tuesday's Apple event - CNN, 21.10.2013

(CNN) -- In what is becoming an annual rite of fall, tablet makers are rushing to release a fresh selection of devices this month in time for the competitive holiday-shopping season. Let's start with market leader Apple, which is expected to unveil new iPads on Tuesday in San Francisco.

At 1 p.m. ET, Apple CEO Tim Cook will take the stage in front of an auditorium of journalists and announce updated products with the help of some videos, other Apple executives and possibly a live product demonstration or two.

The main attraction is expected to be upgrades to Apple's iPad line of tablets. The iPad Mini will likely inherit the high-resolution retina display that came out on last-year's full-size iPad. The fifth-generation iPad will probably get a slight design makeover, slimming down and dropping a bit of weight.

Expect to see faster processors speeding up both devices. A fingerprint-sensor security system, like the one on the new iPhone 5S, is also a possibility but is less likely.

There have also been rumors ,fueled in part by Apple's "We still have a lot to cover" invite, about a keyboard cover for the iPad, like the ones on Microsoft's rival Surface tablets.

Apple also could include some Mac upgrade news by announcing release dates for the new, redesigned Mac Pro and its latest Mac operating system, OS X Mavericks. (Analysts don't expect to see a refreshed line of iPods this time around. Nor will we likely see a smartwatch or an Apple TV set. Sorry)

But Apple's not the only tablet manufacturer announcing news this week. Microsoft is releasing the latest versions of its Surface tablets, and Nokia is expected to announce new Windows 8 devices on Tuesday.

But as rivals catch up to the once-dominant iPad and the marketplace gets flooded with new tablets, it's getting harder for competitors to set themselves apart.

"Tablets are a maturing market; there's not much competitors can do to differentiate at this point." said Sarah Rotman Epps, a senior analyst at Forrester Research."Replacement sales are growing much, much faster than new sales worldwide," she added. "You're competing for customers you already have."

"Everyone is looking at Apple as the gold standard ... (and) in that position they don't have to hit rock bottom with their prices to justify their product," she said.

Touchscreen tablets have become hugely popular since the first iPad was released in 2010.

Vocabulary

unveil - представить, раскрыть

senior - старший

ET - Eastern Standard Time - стандартное восточное время а) (-5 часов от Гринвича, Атлантическое побережье США) б) (+10 часов от Гринвича; Австралия)

CEO - исполнительный директор

take the stage - выступать

executives - должностные лица, руководство

tablet - планшет

inherit - унаследовать

retina - сетка

rumors - слухи

rival - соперник, конкурент

gets flooded - становится заполоненным


ВАРИАЦИИ НА ТЕМУ /MANY AND VARIOUS/

UNVEIL

1) unveil - to remove a cover or curtain from a painting, statue, etc. so that it can be seen in public for the first time (раскрыть)

2) unveil - to show or introduce a new plan, product, etc. to the public for the first time (представить)


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