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Выпуск 10
Деловой английский без отрыва от дел!
ЧТО НОВОГО? /WHAT’S NEW?/Russian PM puts forward new gov't make-up – RBC, 12.05.2008, Moscow 13:53:11Vladimir Putin, confirmed as Prime Minister of Russia on May 2008, has presented his proposals regarding the structure and make-up of the government. Part of the meeting between President Dmitry Medvedev and PM Vladimir Putin was aired on the Vesti channel. At the meeting, Putin noted that there were some new names on the list of candidates. Medvedev, in turn, stressed that they had had enough time to work out the government structure and decide on the right candidates, as these issues had been discussed for over two months. Vocabularybe confirmed – быть утвержденный make-up – структура, состав, характер be aired – быть транслированным in turn – в свою очередь work out – выработать, определить ОБЩЕНИЕ /COMMUNICATIION/Business meetingMario: First of all, the new programme I’ve mentioned before is being
launched in 2 months. We have too many issues to be settled down so let’s do
it briefly. It's important that… Francis: Actually, Mario, can I just ask you – sorry to hold the meeting
up – can I ask you about those dates, because I thought all that is taking place
in half a year. I understand that everybody has their dates, but I do feel quite
strongly that we’ll be out of time in this case. Mario: Well, any other thoughts before I comment on that? Anthony: I don’t think we’ve got any choice at all about it. There is
no reason to take up any more time of us. Mario: So, as I was going to say the dates are definitely agreed by
now… КРУПНЫМ ПЛАНОМ /CLOSE UP/AdvertisingBusiness-to-business advertising (B2B advertising) – when a company advertises its products or services to other companies or to professional people, not to the general public (промышленная реклама; реклама товаров производственного назначения) Comparative advertising – advertising that directly compares one company's products with another company's. Comparative advertising is illegal in some countries (сравнительная реклама) Consumer advertising – advertising that is directed at ordinary people, not at businesses (потребительская реклама) Corporate advertising – advertising that tells people about a company,
rather than about its products (имиджевая реклама) Direct advertising – 1) advertising that uses traditional methods such as television or magazine advertisements; 2) advertising that involves contacting people directly, for example by writing to them, to tell them about a product or service (прямая реклама) Direct response advertising – advertising which a customer has to respond to directly, by returning a form, making a phone call etc rather than simply going to a shop to buy the product (реклама прямого отклика) Direct-to-consumer advertising – advertising on television or in newspapers etc for medicines and drugs that people can buy in shops, rather than those they get from a doctor (фармацевтическая реклама) Drip advertising – when advertisements for a product or service are
shown repeatedly over a long period of time («капающая реклама») ТАЙНЫЙ СМЫСЛ /OBSCURE MEANING/EBITDA: Earnings Before Interest, Taxes, Depreciation, and Amortization FB: Freight Bill GAAS: Generally Accepted Auditing Standards H/F: Held For IARFP - International Association of Registered Financial Planners Хотите говорить, говорить,
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