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Popsop.ru. Дизайн упаковки. Дизайн бренда Cadbury Goes Green

Cadbury is changing the outfits color of its Roses and Heroes chocolates to green for Christmas. The confectionery brand also says no to traditional round metal tins and swaps for square cardboard packaging, which can be easily recycled. Sweets in the new packaging will be available during the Christmas season. In the future the environmentally friendly boxes will come in use on a regular basis. The brand has recently adopted Cadbury's Purple Goes Green strategy and is going to decrease packaging of season...

2009-11-05 08:50:36 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Tuborg Julebryg: Happy New Beer!

The blue and white advertisement is a long-standing winter tradition for Tuborg . The idea of giving the cans and bottles these two colors originated from a famous animated beer commercial with Santa Claus in blue clothing, which was launched in 1980 and had a great success. The TV-ad turned to be so extremely popular that for Christmas 1981 the company devised the special Tuborg Julebryg ( Tuborg Christmas Brew , a bottom-fermented, wiener beer brewed on lager, mnchener and caramel malt with tasty English...

2009-11-05 08:49:13 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Coca-Cola Sponsors the Hollywood Christmas Parade

The Coca-Cola company announced that its going to become the presenting sponsor of The 82-nd Hollywood Christmas Parade . The creators of the show will air the program national-wide and it will last for 2 hours, the longest time ever. Coca-Cola and the winter season always go together remember the great polar bear and Haddon Sundblom's advertising paintings for Christmas with Santa Claus and piles of gifts. So, its not a big surprise that the company came up with a new thing for the frosty holidays. The Ho...

2009-11-04 12:12:27 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Blackburn’s Brand Design: Inspired with Aztec Culture

Blackburn has recently re-designed Chilano (previously Chileno) a top selling Chilean wine brand in the U.K that is in all the major supermarkets. Original design Having designed the successful original the company was entrusted with its recent re-design to reflect the brands increased price point, this taking the product visually into more premium territory. The re-design Focusing on the mainstay of the brand, the now established C icon, the colours were toned down to reflect its more premium status. Each...

2009-11-04 12:11:35 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Capitan Morgan Extends the Brand with Spicy Products

Brand-merchandising agency Global Icons cooperates with Diageo North America to present a line of Captain Morgan sauces, glazes and marinades. There are strong hopes that the new products will gain considerable success as Captain Morgan is a well-known world brand with a positive image. A lot of people like to have a snack while eating so the extension of the brand seems quite a normal developing step: food and liquors should go together. Developing of the new course will involve leveraging of the brands f...

2009-11-04 12:10:38 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Absolut establishes the first-ever brand’s Art Award

Giving support to cutting-edge artists, designers and photographers for over 30 years long, the Absolut Vodka brand still continues its tradition of creative collaborations. Great news for all who consider themselves young `Absolut' geniuses! The brand has established a yearly award of Euro 15.000 to encourage young talents to explore creativity. The Absolut Art Award jury is headed by Daniel Birnbaum - professor and principal of the Stadelschule in Frankfurt, and Director of the Visual Arts Sector at the ...

2009-11-03 01:57:58 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Supporting the art for 30 years: Absolut Vodka

For more than 30 years, since the Absolut Vodka was bottled for the first time the brand encourages creative minds all over the world by its brilliant marketing communications and bright ideas. One of them is the collaboration with the modern talanted artists started with Andy Warhol who painted the Absolut bottle in the `pop art style. Today, having gone through numerous creative collaborations with the art, the Absolut Art Collection comprises more than 800 artworks by the famouse names such as Keith Har...

2009-11-03 01:43:39 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Blue Marlin picks up fifth award for Isklar

Blue Marlin has added a Diamond Gramia award to its collection of accolades for the packaging for glacial mineral water brand Isklar. The Grocer Marketing and Advertising Industry Awards (Gramia) presentation took place on October 29. This latest win comes hot on the heels of the Pentaward Gold , which was awarded to Blue Marlin at the beginning of the month. The Gramias celebrate creative excellence in fmcg marketing. Blue Marlin won the ultimate award for packaging for Isklars stunning crystalline bottle...

2009-11-03 00:51:03 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Karim Rashid & Gorenje: Light Your Refrigerator

Designer Karim Rashid made a trendy collection of kitchen appliance with a famous European company Gorenje . Their collaboration resulted in a new technical concept called The Touch Of Light . The prominent feature of the kitchen appliance product is a full length handle or a strip, which are backlit with colored LEDs. There is yet another stunning thing in his design: the color of the handle and the strip can be easily changed. The memorable exclusive product is made of durable materials, and the technica...

2009-11-02 10:09:03 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда The NNew Can Concept: You Can Twist the Can

The NNew Can designed by Jiwoon Park and Kwenyoung Choi is a totally convenient and environmentally friendly concept. The can has a spiral shape and an opening-clip with an uplifted indent the first feature allows you to twist the can clockwise, and then throw the disk to the trashcan, and the second one helps you open it easier and dont chip your nails. With the new design a consumer is motivated to crush the can, because now its really fun to do, and it definitely helps with garbage space saving. Plus, y...

2009-11-02 10:08:11 + Комментировать