Заголовок: Конференция "Российские розничные сети 2004"
Компания: Российская ассоциация маркетинга
20-21 января 2004 г. в Москве (отель "Рэдиссон САС Славянская") состоится международная
конференция "Российские розничные сети 2004".
Организатор конференции — компания "Vision In Business" (Великобритания).
Российская ассоциация маркетинга (РАМ) оказывает информационную поддержку мероприятию.
На конференции будут представлены выступления и представление кейсов ряда крупнейших
российских компаний в области розничной торговли. Среди них, М-Видео, Ашан, Пятерочка,
Марс, Раменка, Ригли и др.
Стоимость двухдневного участия в конференции — 1199 евро + НДС.
Членам и партнерам РАМ предоставляется скидка — 10%.
Ознакомиться с программой конференции можно на сайте РАМ http://www.ram.ru
Программа конференции:
20 January 2004 - Day One: Russian Retail
08:00 Registration and coffee
08:45 Opening remarks from the chair
Chris Skirrow Partner, Retail Sector PRICEWATERHOUSECOOPERS
09:00 Forecasting expansion, growth and consolidation in the retail sector
Alexander Borisov General Director
MOSCOW INTERNATIONAL BUSINESS ASSOCIATION
9:45 Commercial strategies to manage regulatory and legislative challenges for
retailers
Greg Thain President INTERACTIVE RESEARCH GROUP
10:30 Morning tea and coffee
11:00 Domestic retailers: Securing finance for retail expansion and new retail
ventures
Victor Beliakov Director, Corporate Strategy PYATEROCHKA
11:45 Foreign retailers: Successfully negotiating entry to the Russian retail
market
Patrick Longuet General Director AUCHAN (RUSSIA)
12:30 Lunch
14:00 How Wrigley has positioned itself in the Russian confectionary market
Igor Saveliev Regional VP & MD, Russia WRIGLEY
14:45 Case Study: Electronics and household appliance retailing in Russia
Marc Henri VP, Strategy M-VIDEO
15:30 Afternoon tea and coffee
16:00 First steps towards cost-effective ECR (efficient consumer response) and
category management in the Russian retail sector
Vladimir Kodentsov National Account Manager MARS
16:45 Competing for trade space and real estate
Natalia Oreshina Head of Real Estate Development, Retail STILES & RIABOKUBYLKO
17:30 Closing remarks form the chair
17:40 End of day one
21 January 2004 - Day Two: Russian Retail
08:15 Registration and coffee
08:45 Opening remarks from the chair
09:00 Moving towards effective customer loyalty marketing
Marina Olkhina Marketing Group Manager RAMENKA
09:45 Successful marketing strategies for retailers expanding in Russia
Nastya Taratina Director, Business Development THE PBN COMPANY
10:30 Morning tea and coffee
11:00 Case study: How Chiquita has collaborated with retail partners to achieve
customer value and loyalty in fresh food retailing
Francis Kint VP, North & Eastern Europe CHIQUITA
11:45 An investor's perspective on the retail sector in Russia
Aleksey Krivoshapko Senior Retail Analyst UFG
12:30 Lunch
14:00 Maximising supply chain efficiency in supermarket retailing
Kirill Sidorenko Senior Manager PRICEWATERHOUSECOOPERS
14:45 Case study: Lessons learnt and challenges faced by Mango when breaking
into the Russian clothing retail market
Aniko Kostyal Area Manager, CEE & Russia MANGO
15:30 Afternoon tea and coffee
16:00 Case study: Successful retailing of cosmetics and beauty products
Tamara Shokareva Executive Director - Tax, Legal & Corporate MARY KAY
16:45 Closing remarks from the chair
17:00 End of conference
Контактная информация:
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Контактное лицо: Ирина Малашенкова
руководитель международного отдела
E-mail: mia@ram.ru
Телефон: +7 095 231-7068