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За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
POPSOP.RU. Ресурс о дизайне упаковки и брендов.
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда Global Brands Cooperate with CoTweet
While SMM services become more and more powerful tools of brand promotion, companies recognize Twitter as an essential channel for communication with customers in a the real-time web environment. A new company, founded in 2008 in San Francisco has come to `help brands gain success' in Twitter. It is titled CoTweet Inc, and it offers a spesial program - CoTweet Enterprise Innovators Program - which includes exclusive Enterprise Edition product features and services that help companies manage their brands on...
Popsop.ru. Дизайн упаковки. Дизайн бренда P&G Refuses to Adopt a Recycling Logo
Procter & Gamble is not going to have the British Retail Consortium recycling logo on its packaging even after about other 50,000 product lines have signed up to get it. The UK's first standardized label for packaging recycling was officially introduced 7 months ago and its initiator is going to scoop 60 signatories in the first year. A number of global brand owners dont want to sign up because their products are manufactired not only for the UK, so the new labeling would be not really appropriate. Sti...
Popsop.ru. Дизайн упаковки. Дизайн бренда When Like Minds Join Forces, the World Goes Ape
CAFormer global marketing executive Matt Berman and Perspective: Branding collaborate on the social phenomenon of the BOLT BARBERS brand, the largest and most authentic barbershop brand and social space in Los Angeles, and soon the rest of the country. Berman built a successful marketing and management career with big consumer goods companies like P rocter & Gamble, Coty, and Royal Numico . However the gap between his career and his career fulfillment widened. Berman was aware of a changing trend in me...
Popsop.ru. Дизайн упаковки. Дизайн бренда Lewis Moberly Introduces Design for Flagship Sugar Packaging
The West Indies Sugar & Trading Company Ltd have launched new packaging for their flagship Plantation Reserve Sugar designed by Lewis Moberly . The unique cube structure is designed to stand out on shelves in the UK and across the Caribbean. It tells the story of the very particular rich terroir of Barbados which defines the sugar's distinctive taste. The new carton is available through Waitrose in the UK and SuperCentre supermarkets across Barbados. Mary Lewis Creative Director at Lewis Moberly says; ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Coca-Cola US Introduces Vitaminwater Zero
Early next year the Coca-Cola brand is adding calorie-free versions to the line of its Vitaminwater drinks (photo. The new beverages will be available to purchase acroos the USA. The new drink is a great solution for those who want to stay healthy and consume high-quality sugar-free products with vitamins and electrolytes. The company is going to present 7 flavors of Vitaminwater zero in 20oz bottles: xxx (acai-blueberry-pomegranate, multi-v (lemonade, essential (orange-orange, mega-c (grape raspberry, go-...
Popsop.ru. Дизайн упаковки. Дизайн бренда Evian Roller Babies Spot Recognized by the Guinness Book of Records
Recently brandrepublic.com reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now - even more, for sure. Let's remind, that the spot was a part of new Evian campaign, which unveiled a new refined concept of the brand - `Live young. Both i...
Popsop.ru. Дизайн упаковки. Дизайн бренда Therapy Vineyards: Test Your Mind
The Brandever creative agency has developed a great design for Naramalta Benchs Therapy Vineyards . To make the bottles really unforgettable and luring, the designers put these famous Rorschach inkblots which are used in psychiatry when the patients problem is being determined. To promote a product by drawing parallels between it and mind problems is a very risky thing, but this time it does work. The Therapy Vineyards are located in the vineyards and mountains of the Naramata Bench in Canada. The premium ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Dells Takes Organic Packaging
Dell wants to follow the most recognizable global brands and goes green as well. Now the well-known computer company puts its products into packs made of bamboo, which can then be easily recycled. The era of plastic bags seems to be over soon. The new strategy is going to save more than $8 million for the company. Over the next four years it will help eliminate approx. 20 million pounds of packaging material. The new organic packaging is rather cheap as bamboo grows fast, and the wood is strong and firm, s...
Popsop.ru. Дизайн упаковки. Дизайн бренда Grolsch Unveiles Its Charismatic Personality in Russia
This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency. It unveiles the brand philosophy using different moments of Grolsch history. The slogans like `Realy be, not seem to be, `Actions, not promises, `Mission, not work' continue the idea of Grolcsh's tagline in Russia - `Whats stopping you' The campaign is addressed to the male audience, who like independent character of Grolsch and are free from prejudice. The outdoor and print advertisi...
Popsop.ru. Дизайн упаковки. Дизайн бренда Grolsch Unveiles Its Charismatic Personality in Russia
This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency. It unveiles the brand philosophy using different moments of Grolsch history. The slogans like `Realy be, not seem to be, `Actions, not promises, `Mission, not work' continue the idea of Grolcsh's tagline in Russia - `Whats stopping you' The campaign is addressed to the male audience, who like independent character of Grolsch and are free from prejudice. The outdoor and print advertisi...
