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Qualimetry.RU. Библиотека квалиметролога #24 What's so good about qualimetry?


Выпуск "Квалиметрия. Сорок лет спустя". N 24
О журнале КВАЛИМЕТРИЯ (QUALIMETRY.RU) (количество подписчиков - 92 )

What's so good about qualimetry?


As the 2009 came and the world collapsed into panic of the financial crisis, many businessmen, factory workers and even housewives have got a huge question mark on their faces. The question was - “What do I have?” People have been asking that for many reasons – to understand what is their financial situation, are they secured or not, do they have enough to be sure that everything is going to be fine and to survive the crisis. The answers were blurry – someone had two cars, a house, some stock, business property and so on. There still was a lack of understanding – yes, everyone new what are the items of property, what is the quantity, but no one was sure of what is it’s quality. That is the reason that made many of us confused, there were no answers, but more questions were on the way – “Do I have everything or nothing?”, “How to evaluate what I have?”, “What should I do now?”. All of the statements sound rather philosophic, but it was not a good time for it, that was time for actions and answers. The problem was clear – people need a system of quality assessment. The assessment for simple privet property was not a hardship, the real challenge was to evaluate international companies, super brands, franchise. To understand who of the competitors are the best, to get not just an understanding of what they worth, but to get an idea who is better, or who deserves “good grades”. The answers could provide Qualimetry.

The word Qualimetry reminds a science club or college Olympiad with students that wear huge glasses and dream about microscopes. However this term has nothing scary or “dorky” in it, as it is a tool that helps people around the world to solve difficulties with evaluation situation.

The system of grading is based on integral quality index which roughly speaking reflects grade point average of the franchise, product or business. There are different methods of qualimetry that help to determine score of the quality. They used to be based on absolutely different factors, so it has got rather hard, like it was in Russia when the Golden Brand was created in order to provide understanding of who is the best in several product categories. This method is called short-cut. The algorithm of determining quality is normally based on evaluation of similar problems and sides for the determination of the best choice. The background is deductive-axiomatic approach and rarely bases on the conclusions of experts.

This kind of knowledge and systematization of quality evaluation for property tee, for products and services is very helpful for businessmen who don’t just want to earn some money, but eager to be smacking it hard and to become the best. The system makes business easier as it helps to find weaknesses and turn them into strong sides, to except fails and to get on the top.

Now this scary word “qualimetry” will be associated not with labs and glasses, and dorks, but with ambitions, success, luxury, tons of profit and satisfaction of course.

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