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Issue 27
Новый раздел на сайте: "Учимся, играя"!Соберите головоломку (puzzle) и узнайте английское соответствие для русской фразы. Деловой английский без отрыва от дел!
ЧТО НОВОГО? /WHAT’S NEW?/U.S. Businesses Arrive With Obama - 07 July 2009.Deere & Co., PepsiCo and Boeing are among the major U.S. businesses providing the economic backdrop for U.S. President Barack Obama’s visit this week, with executives meeting government officials and talking up their Russian investment plans. And while companies oozed confidence in Russia’s market on Monday, neither John Deere nor Pepsi have indicated what exactly they are planning to do with the combined $1.5 billion they are planning to spend here in the next few years. John Deere will invest up to $500 million in Russia in the next six years, CEO Samuel Allen said at a news conference Monday. The money will be spent on “organic growth” rather than acquisitions or mergers, he said, declining to elaborate. (continued) Vocabularyamong - среди backdrop - задник; здесь: база, поддержка executive - орган исполнительной власти official – должностное лицо talk up - говорить прямо и откровенно while - пока, в то время как ooze - источать CEO = Chief Executive Officer - главный исполнительный директор корпорации (обычно президент) organic growth - внутренняя экспансия (органический рост компании за счет внутренних ресурсов) acquisition - приобретение merger - объединение decline - вежливо отказывать elaborate - конкретизировать, уточнять ОБЩЕНИЕ /COMMUNICATION/A difficult customer (2)John: So, are you ready yet? Ralf: Yes, sir. I seem to have found your order form: John Smith, an order of steel beams. J: Yes, that's what I said. Can I have a confirmation sent to me now? R: One minute, sir, I am reading it through... you seem to have some information missing, would you mind filling it up now? J: Sure, just make it quick. R: I need to know what kind of beams do you need. J: Just regular single I beams. R: Very good, sir. I would also need the sizes for that. J: Oh, I don't remember those off the top of my head. I will send them out in an email to you within half an hour. R: Alright, sir. When I get them, I will be able to complete your order, calculate the exact cost and send you a confirmation. J: Good. I need all of that today, I hope I don't have to call back again. ВАРИАЦИИ НА ТЕМУ /MANY AND VARIOUS/Types of advertisementadvertisement - a picture, piece of film, or piece of writing that is used to tell people publicly about a product or service in order to persuade them to buy it. (реклама) billboard – a large sign placed next to a road with a picture advertising a product on it. (рекламный щит) flyers – small sheets of paper advertising something that are given out to people in the street. (листовки) junk mail - unwanted advertising material that you receive in the post. (макулатурная почта) spam - unwanted emails advertising something. (спам) mailshot – advertising material that a company sends by post to a large number of people at the same time. (рассылка) comercials - advertisements on TV or radio. (реклама) web banner – advertisement on a webpage with a link to the website of an advertiser. (банер) popup - an advertisement that suddenly appears in a separate window when you are looking at a website. (всплывающее окно) ТАЙНЫЙ СМЫСЛ /OBSCURE MEANING/FIFO : first in first out FMCG : fast moving consumer goods FOB : free on board FOR : free on rail FPA : free of particular average Хотите посвятить несколько часов английскому языку? Приходите в субботу 11 июля в наш английский клуб! Хотите говорить, говорить,
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