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New Facebook Privacy Feature: More Control, But More Ads Too


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New Facebook Privacy Feature: More Control, But More Ads Too
2014-06-13 23:19

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New Facebook Privacy Feature: More Control, But More Ads Too

FB_privacy-3Facebook made a big announcement yesterday, related to user privacy. This announcement contains two important changes to the way Facebook will target users with ads:

  1. Facebook will soon be using your browsing history, gathered from external websites you visit while logged onto Facebook, to create more targeted Facebook ads. So, for example, if you’re on Facebook and you’re also browsing the web for information on a new smartphone, Facebook will show you ads for smartphones.
  2. Facebook will also be introducing more explicit ad preference controls. All Facebook ads will soon contain a “Why am I seeing this?” option in an ad’s drop down menu. Clicking on this option will inform users of how Facebook tracks user web browsing to create targeted ads. The option will also show users how to change their preferences so they can remove ads that they don’t want to see.

These changes are slated to become effective in the United States within the next couple weeks and across the world in the next few months.

For advertisers (and Facebook), change #1 is Internet gold.  For users, change #2 seems a small concession. Nevertheless, targeted ads are perhaps superior to irrelevant ones  – and there is still one infallible method to avoid being tracked: Log off Facebook before browsing other parts of the web!

Facebook’s announcement can be viewed in full here.

Those interested in how this development will affect the advertising industry can also check out this in depth article from Ad Age.

Have a Great (Privacy-Protected) Day!



LinkedIn Lawsuit: Mining Email Contact Lists
2014-06-14 03:20

KMM поделился ссылкой

LinkedIn Lawsuit: Mining Email Contact Lists

linkedin_lawsuitPrivacy Alert: LinkedIn is facing a lawsuit for using its users’ external contacts lists to send recruitment messages to potential new users. If you have a LinkedIn account, this could be happening to you.

LinkedIn Contact List Mining

When you sign up for a LinkedIn account, you must connect the account to an external email address. When you do so, you also give the company consent to access that email’s contacts list. This is how LinkedIn creates its People you may know function – people you may know are simply LinkedIn users who have registered accounts using an email address that also appears on your contacts list.

As LinkedIn states in its Privacy Policy:

We collect information when you sync non-LinkedIn content – like your email address book, mobile device contacts, or calendar – with your account. We use this information to improve your experience and allow you and your network to be better connected. You can remove your address book and any other synced information whenever you’d like.

The issue at hand, and the reason LinkedIn is facing a lawsuit is that they are also using their users’ external email accounts to send LinkedIn marketing emails to contacts who are not LinkedIn members.

To be clear, as much of the media surrounding this issue is not, LinkedIn is not hacking their users’ external email accounts – they are simply accessing information they have been given consent to access and using pre-existing members’ identities as LinkedIn endorsements.

So, for example, if you are not a LinkedIn member but your friend Bob is and you are on Bob’s email’s contacts list, you might receive an email from LinkedIn saying something to the effect of “Join Bob on LinkedIn.”

The problem, and the reason this lawsuit is moving forward, is that LinkedIn is somewhat aggressive in their email marketing frequency. If a non-member receives a recruitment email and they do not respond, they will subsequently receive multiple recruitment reminders – all to the effect of “Look what you’re missing out on. You should Join Bob.”

According to U.S. District Judge Lucy H. Koh, these reminders may violate California’s right of publicity, “which protects against the appropriation of someone’s name or likeness, without their consent, for commercial purposes,” because “nothing in LinkedIn’s disclosures alerts users to the possibility that their contacts will receive not just one invitation, but three.”

Legitimate Concern or a Class Action Cash Cow?

Those pressing charges against LinkedIn want the company to stop what it is doing. They also want to be compensated for any profit LinkedIn may have earned through the use of their identities in LinkedIn endorsements. Of course, LinkedIn is innocent of all charges until proven guilty, and until that time the question remains:

Should a social network be allowed to extend its reach without its users’ explicit consent?

The answer has important implications that will undoubtedly affect the future of our Internet.

Have a Great (Malware-Free) Day!
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