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Popsop.ru. Дизайн упаковки. Дизайн бренда Wren & Rowe Redesigns Pingo Doce Ice Teas


Wren & Rowe has redesigned the Ice Tea range for Portuguese retailer Pingo Doce. The brief was to outshine the existing brands, and to create a crowd-pleasing fun approach to the range.

The range now features bright summery colours, and oversized typography featuring fruit illustrations. The impact in-store is immediate, and the range certainly achieves the objective of putting other brands in the shadow.

Wren & Rowe is working on other soft drinks designs for the retailer.

PingoDoce_IceTea_highres

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