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Popsop.ru. Дизайн упаковки. Дизайн бренда

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Сайт рассылки: http://popsop.ru/
Открыта: 22-05-2008

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leMur

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Popsop.ru. Дизайн упаковки. Дизайн бренда Not Just Ordinary and Everyday


Here we are, mid-Jan. Life is back to the normal and humdrum, the ordinary and everyday….But, lets think about that for a moment. Lets think abut the objects and products that we buy and use as part of our day to day routine.

We are all looking for the most cost effective way to put the brand in the hand and I believe that the new opportunity lies in consolidating what we already have and making these brands so much more than just ordinary and everyday. Its all in the design detail.

What could be more mundane and uniform than your basic takeaway coffee cup? The same the world over apart from the brand name and the graphics stamped on it…Or is it?

The innovative design of the new Shamrock Green Cup eliminates plastic lids by taking a pack that comprises of two different parts (one which is not recyclable) and replaces it with an origami inspired mono-component, biodegradable, functional pack that not only functions but looks so much better than the original http://shamrockcups.com.

ShamrockAnd what about a babys feeding bottle? Superstar Designer Karim Rashid has created the Iiamo Go: a self-heating bottle using a rehydrated salt cartridge – that serves body temperature milk without the use of electricity for warming. Its tactile, colourful, animated, ergonomic ticking all the boxes for attracting and stimulating children whilst being a very trendy accessory for Mum and Dad. Its not just a modern take on a new idea but brings a new emotional and aesthetic appeal to the product per se.

The message here is to look for ways to make the everyday special by being more creative with what you already have or could have. Its not just putting the brand in the hand but making the brand more eye-catching and desirable so that we enjoy taking it out and getting pleasure from it time and time again. And, dont forget, the better they look, the more likely we are to choose and use them in public and that will attract attention from others

Design for life design for your everyday life.

Jonathan Ford, Creative Partner Pearlfisher

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