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Английский для бизнеса

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Сайт рассылки: http://www.english-2days.narod.ru
Открыта: 18-11-2004

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Английский для бизнеса Выпуск 28


 

АНГЛИЙСКИЙ ДЛЯ БИЗНЕСА

Выпуск 28

рассылка сайта www.english-2days.narod.ru и www.timeforenglish.boom.ru

18.06.2009

Выходит с 18.11.2004

Архив рассылки

Здравствуйте, уважаемые читатели!

 

  Из тренинга "Экспресс-грамматика" -  120 английских предлогов

 

RETAILING - РОЗНИЧНАЯ ТОРГОВЛЯ

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.

There are several ways in which consumers can receive goods from a retailer:

  • Counter service, where goods are out of reach of buyers, and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor. It was common before the 1900s in the United States, and is more common in certain countries.

  • Delivery (commerce), where goods are shipped directly to consumer's homes or workplaces. Mail order from a printed catalog was invented in 1744 and common in the late 1800s and early 1900s. Ordering by telephone is now common, either from a catalog, newspaper or television advertisement, or local restaurant menu for immediate service (especially for pizza delivery). Direct marketing (including telemarketing) and television shopping channels are also used to generate telephone orders. Online shopping started gaining significant market share in developed countries in the 2000s.

  • Door-to-door sales where the salesperson sometimes travels with the goods for sale.

  • Self-service, where goods may be handled and examined prior to purchase, has become more common since the 1920s.

wikipedia.org

Словарь

commerce - оптовая торговля, коммерция
counter service - обслуживание через прилавок
department store - универмаг
group buy - коллективная покупка

mail order - заказ по почте

self-service - самообслуживание
specialist store - специализированный магазин
subordinated services - вспомогательные службы
supply chain - сеть поставок
variety store - магазин мелких товаров
visual merchandising - наглядный сбыт

 

 


retail concentration - концентрация розничной торговли
sales - продажа, сбыт

 

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Нина Григорьевна

timeforenglish2009
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