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Increase Your Web Traffic In a Weekend Part 2
Introduction

 These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn’t mean anyone will visit it. Competition to attract visitors is extreme.
 The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers.
 In order to compete, you need to develop and implement a Web site promotion plan.
 What can you do when you build a home page that no one visits?
 What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune?
 Increase Your Web Traffic In a Weekend, Sixth Edition answers these questions. It is designed to take the mystery out of Web promotion and to help you make your Web site stand out and get noticed.
 
 What’s This Book About?
 With users from countries around the world, the Web has an extremely diverse audience. Trying to tap into the tremendous potential of the Web can be a daunting task. Enter Increase Your Web Traffic In a Weekend, Sixth Edition. The goal of this book is to lay out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site.
 This book has compiled low-cost Web promotion and advertising techniques collected from years of practical experience. These secrets could save you thousands of dollars. Now that’s something to think about!
 
 How Is This Book Organized?
 This book is designed to be easy to follow and understand. Anyone, regardless of skill level or work schedule, will be able to learn the secrets of successful Web promotion and advertising.
 
 This book is divided into five sessions. Session one begins with a Friday evening preview of what is ahead for the weekend. Saturday is broken down into morning and afternoon sessions designed to help you understand the following concepts:
  ✓ Where to publicize your home pages for free
  ✓How to tailor your pages for search engines
  ✓How to use <META> tags to increase Web traffic
  ✓How to register with search engines
  ✓How to submit your site to directories, guides, and lists
  ✓How to use specialized directories, such as community guides
  ✓How to use social networking Web sites to market your Web site
  ✓ How to use registration services
 
 Sunday is also divided into morning  and afternoon sessions designed to help you understand the following ideas:
  ✓The right way to sell your site through e-mail
  ✓Techniques that you can use to attract masses
  ✓ How to create, track, and manage banner advertising
  ✓How to place ads on other sites without spending a dime
  ✓How to find out who is currently visiting your home page
  ✓ How to track and analyze visitor statistics
  ✓ How to put those statistics to work
  ✓ How to direct visitors to popular areas of your Web site
  ✓How to gain readers who otherwise would be lost because they used the wrong URL

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