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За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
POPSOP.RU. Ресурс о дизайне упаковки и брендов.
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда British City Tour with Nissan and Lonely Planet
Nissan has partnered with Lonely Planet to create a micro-website for promotion of its new Qashqai crossover vehicle. The auto manufacturer created a virtual place where they can learn more about points of interested in the major cities of the country, Cardiff, London, Liverpool, Belfast and Glasgow. The campaign features the information about various areas of the city life, like music, culture, shopping and cool. After choosing the theme and entering personal information, the visitors get detailed informa...
Popsop.ru. Дизайн упаковки. Дизайн бренда Giorgio Armani Will Make Tour Outfits for Lady Gaga
Armani House will provide Lady Gaga with outfits for her Monster Ball world tour. The fashion brand has already created dresses for her appearance at the Grammys, but now the collaboration will be yet more fruitful. Giorgio Armani has already unveiled two sketches of the future costumers for the extravagant signer. The designer decided to dress to wrap Lady Gaga in no-pants body-suits one blue sparkly with padded, curved shoulders, and another one with `lobster effect' on one sleeve. The house will also wo...
Popsop.ru. Дизайн упаковки. Дизайн бренда No job, no cash and no future
No job, no cash and no future. It sounds like a Sex Pistols lyric from the seventies, but sadly it was an all too recent headline from one of Londons daily papers. Tens of thousands of young people feel destined never to amount to anything, according to research by charity the Princes Trust. It asserts that there is an undiscovered generation of youngsters denied the chance to fulfil their potential because they are too poor to find work. What does that mean for the creative industries? And what can we do ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Bentley Unveiled Its Platinum Eyeglasses
At the Geneva Motor Show Bentley, a globally recognized producer of luxury cars super-class accessories, introduced its collection of limited edition sunglasses. The set was made in collaboration with Austrian eyewear manufacturer Estede . New glasses are made of precious metals - silver palladium, 18 carat gold and platinum. The price of the piece ranging in relation to the material it is made of $1,900 for the silver palladium pair, $5,500 for the 18 carat gold model and $15,000 for the platinum one. The...
Popsop.ru. Дизайн упаковки. Дизайн бренда The Life Laundry
Are you living a lifestyle or your life? In general, and even in just the past 3-4 years, there has been a massive shift in our aspirations and, ergo, brands are now having to re-think their offer. Lifestyle branding is no longer prescribing (as previously) lifestyle on a mass scale but is rather moving to a new evolution of - and design of - what we are terming living brands with a re-focus of aspiration around real life lifestyles. The old-school lifestyle brands think Ralph Lauren gave us a very two-dim...
Popsop.ru. Дизайн упаковки. Дизайн бренда Kit Kat Japan: Create a Packaging of Your Own
Global brands like to engage consumers in creating new packaging. Nestle s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brands launched its micro-website , where visitors can customize packs by adding their photos and special messages. Ten boxes cost 2,100 (about $ 23. The creations by other consumers can be viewed in the gallery on the site. As for now there are dozens user-generated designs and yet more to be added. www.popsop.com Здесь м...
Popsop.ru. Дизайн упаковки. Дизайн бренда Smirnoff India Gives Out Headphones
Smirnoff India is giving out nice presents on a daily basis. To win an iRocker headphones the entrants of the daily prize draw are to have a Twitter account, be logged in and let their imagination flow. The brand invites them to continue the sentence starting My Life Is Calling Moment is and win their prize. To participate you just need to go to your Twitter account and then skip to @smirnoffindia channel and start following it. Afterwards they are to think about something absolutely incredible and write a...
Popsop.ru. Дизайн упаковки. Дизайн бренда Schick Introduces Complete Reinvention of Razor
Energizer, Inc. announced a bold new razor line for its Schick brand. Officials say the new Schick Hydrowill revolutionize mens shaves by protecting and caring for skin while it removes hair thanks to many first to market technologies. These new technologies are proven to reduce irritation, providing men with refreshing, liberating shaves. Innovation is a part of our DNA at Energizer, said Ward Klein, chief executive officer, Energizer, Inc. With Hydro were introducing a razor system that goes well beyond ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Sing Big Swap with Cadbury
In 2009 Cadbury Milk was set to become Fairtrade certified, and now all the product in the line are market with a special symbol. To promote the new production, the company has released a free album called `Big Swap' featuring an exclusive track from the pop star Paolo Nutini as well as five songs by The Big Band Ghana and 2 by other bands. Cadbury Milk is giving out the disk at the micro-website www.cadburymusic.com for free. The visitors of the site can download it after selecting one of the products wit...
Popsop.ru. Дизайн упаковки. Дизайн бренда FUSE & PROOF 2010: Special Offer for Popsop.com Readers
Think next. This year at FUSE we discover how consumers and businesses alike are settling into this new normal, and what we must do as brand strategists and designers to Reclaim the Future and create new opportunities for our brands. The FUSE community unites brand strategists, designers, creative directors and trend forecasters assembling to explore the meaning of brands in a new world and the role of design and trends in keeping those brands relevant for consumers. Download the Complete 2010 Brochure . D...
