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Popsop.ru. Дизайн упаковки. Дизайн бренда Sing Big Swap with Cadbury


In 2009 Cadbury Milk was set to become Fairtrade certified, and now all the product in the line are market with a special symbol. To promote the new production, the company has released a free album called “Big Swap” featuring an exclusive track from the pop star Paolo Nutini as well as five songs by The Big Band Ghana and 2 by other bands.

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Cadbury Milk is giving out the disk at the micro-website www.cadburymusic.com for free. The visitors of the site can download it after selecting one of the products with the fair-trade symbol, and it appears on the www.fairtrade.org.uk/ thebigswap right away. Cadbury is also launching a large-scale TV campaign featuring and will spend 1 million on it.

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