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Popsop.ru. Дизайн упаковки. Дизайн бренда Bacardi Has Shoot Short-Films about Its Life


Bacardi has unveiled seven films about the story of the brand and how one of the oldest alcohol brands insipted its globally known cocktails like mojito and daiquiri. The site promises that the visitors will learn about the brand in the time it takes to make an original Bacardi Mojito.

bacardi_history

The interactive experience is visually arresting and fits perfectly with Bacardis DNA, noted Gregoire Assemat-Tessandier, head of digital at Bacardi Global Brands

The micro web-site was launched on the platform of the Bacardi global site. It is available in US, Canada, Denmark and UK version. The project Bacardirumandfamily.com was developed by the agency Glue.

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